TikTok at the Karpacz Forum: We are becoming a serious business partner for companies in Poland

TikTok, which already has one billion users in the world and 100 million in Europe, is a large and serious partner for companies operating in Poland, declared Jakub Olek, TikTok’s Head of Public Relations for Central and Eastern Europe.

Video: https://youtu.be/LEkD7mhy9nE

According to him, the presence of TikTok at the 31st Economic Forum in Karpacz is an important signal for the business community that the company and its entertainment application are to stay in Poland, and that they will develop along with the entire market.

“The basic business model of cooperation with TokTok is advertising: creative short video forms”, said Jakub Olek, emphasizing that TikTok is currently the fastest growing application in the world, including in Poland.

The Karpacz Forum is also an opportunity for TikTok to present the priority in the company’s activities, namely the issue of ensuring the security of users of the platform.

“We apply absolute social security principles. We also run numerous moderation and educational activities for users, cooperating with a number of governmental and non-governmental partners”, said Jakub Olek.

In Poland, it is cooperation with the Research and Academic Computer Network (NASK) among others, to protect the youngest users of the application and to verify the veracity of information.

The 31st edition of the annual Economic Forum was held in Karpacz on 6–8 September 2022.