Hospitality tech company Embargo partners with Square POS

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Embargo, the top-rated loyalty, CRM, and online ordering platform for hospitality, has announced the launch of its integration with Square, the technology company that makes commerce and financial services easy and accessible.

The collaboration delivers a frictionless, fully integrated customer engagement solution for hospitality businesses worldwide, from independent cafés to fast-growing restaurant chains.

Through this integration, Square sellers can now unlock the full power of Embargo’s loyalty and CRM engine, automating customer retention, personalising engagement, and streamlining digital ordering – all seamlessly synced into the Square POS.

Created to unify disconnected customer experiences in hospitality and enable SMEs to drive more repeat revenue through smart use of data and technology, Embargo now powers nearly 3,000 locations across the UK and Europe, working with standout brands like Honi Poke, Badiani Gelato, Hermanos Coffee, and Shoryu Ramen.

Its platform combines digital loyalty, customer insights, CRM marketing tools, and online ordering into one powerful platform designed to boost sales and loyalty.

The new integration ensures customers automatically earn digital loyalty stamps on Embargo when they transact via Square, as well as when they order for delivery or click & collect. For sellers, it unlocks a fully connected customer lifecycle, bringing walk-ins and all online channels into a single, data-driven ecosystem.

Emily McCleave, Strategic Partnerships at Square in the UK, said: “At Square, we’re committed to giving businesses the tools they need to thrive in a rapidly evolving hospitality landscape. Our partnership with Embargo brings even more value to our sellers by integrating powerful loyalty, CRM, and online ordering capabilities directly into the Square ecosystem. Together, we’re helping restaurants and cafés around the world turn every transaction into an opportunity to build lasting customer relationships and drive growth.”

Frederick Szydlowski, Co-founder of Embargo, said: “Square has long been the go-to solution for the types of hospitality merchants we support, and Embargo is increasingly the platform they rely on to turn casual guests into loyal customers. This partnership is a natural step forward. Together, we’re delivering a best-in-class, integrated ecosystem that empowers merchants to drive growth, deepen customer relationships, and maximize revenue across every customer journey.”

As the hospitality sector continues to digitise and prioritise retention, this partnership gives operators a powerful edge, without adding operational complexity.