Gate.io Marks 9th Birthday with New Brand Identity

Gate.io, one of the world’s earliest cryptocurrency exchanges and a leader among digital asset platforms, is celebrating its 9th birthday starting today, on May 27, 2022. Alongside an exciting host of activities to commemorate its founding anniversary, the company has also announced a brand refresh to better reflect its values and commitments to its users. As part of the revamped brand identity, Gate.io is unveiling a new slogan, color scheme, and logo.

Dr. Lin Han, CEO and founder of Gate.io, said:
“Gate.io continuously seeks breakthroughs and advancements while remaining steadfast in its determination to help develop and drive progress in the crypto industry. We believe that the new logo and color scheme reflect the lessons we have learned in nearly a decade of service to our users, as we continue striving to create an innovative brand that is open and accessible to everyone around the world.”

Gate.io’s New Brand Identity

Slogan
Gate.io’s new slogan is “My Gateway to Crypto.” One of Gate.io’s X-factors is its diverse range of altcoin options. This slogan, followed by the sentence “Trade over 1,400 cryptocurrencies safely, quickly, and easily”, encapsulates Gate.io’s key features – Gate.io is a global multi-currency platform that anyone in the world can easily access to invest in a myriad of cryptocurrencies. This messaging positions Gate.io as a formidable presence in key new and emerging markets.

Color Scheme of Blue and Green
Moving forward, Gate.io is adopting a new color scheme of blue and green, which portray Gate.io as an inclusive and mature brand with a platform that is equally accessible to everyone. This new color scheme of blue and green represents integrity, reliability, and vitality. The two colors together reflect Gate.io’s wealth of experience as an established and respected exchange as well as the company’s evolution over the last nine years of dedicated service.

Logo
Gate.io’s new logo features a 3/4 circle to represent the company’s inclusivity, security, and stability. The logo also has a “block” element, symbolizing blockchains. Together, the circle and block form the letter “G” for Gate.io. The messaging here is straightforward – Gate.io will continue to embrace the booming blockchain era to create a digital world that combines innovation, reliability, and security.