Evoke Classics is a Finalist in the CIM Global Marketing Excellence Awards

Evoke Classics is a finalist in the Chartered Institute of Marketing (CIM)’s prestigious Global Marketing Excellence Awards 2023, which recognise innovation and creativity in the industry.

Evoke’s joint entry with its marketing agency Nerd Digital will compete in the Best New Product/Service category. It will be judged by an esteemed panel of experts from brands, including Virgin Atlantic, Microsoft, and leading marketing agencies.

The awards, which will be held at London’s The Brewery on 04 October 2023 and hosted by comedian Tom Allen, recognise the best industry talent from across the world.

Previous winners include Britvic, Natwest, Royal Air Force, Transmission, and Southeastern.

The ceremony will see marketers from across the world compete to be recognised for their marketing campaigns over the last twelve months.

Evoke Classics and Nerd Digital hope to be jointly crowned in the Best New Product/Service category for their unrivalled performance in successfully launching www.evoke-classics.com – the number one, female-led, online classic car auction and community, headed by sales director Sarah Crabtree.

Sarah became a well-known TV personality in the UK TV hit series Bangers and Cash. On leaving the show in 2020, she wanted to continue her career in the auction industry. She saw a gap in the market for a female led business within a male-dominated environment. Together, Team Evoke created a unique online classic auction and community platform, and Evoke Classics was born.

Sarah Crabtree said: “Classics bring people together and it’s therefore been a joy for me to be part of the team here at Evoke. Bringing Nerd Digital on board was clearly one of our best decisions. They recognised our clear mission and defined opportunity, which enabled them to lead a well-executed and digitally-advanced marketing strategy. Evoke Classics’ online platform has brought people together in a hugely progressive fashion, so of course, we are thrilled to be considered for product launch of the year.”

Nerd Digital founder Noel Anderson added: “From the moment we received the brief the task was clear – could Sarah enter this market, challenge the status quo, and build a unique brand from a standing start? The answer was a resounding yes. We knew this had the potential to be a fascinating new product launch and we’re delighted to be shortlisted for this award.”

Chris Daly, CEO of CIM said: “This year’s submissions have been truly exceptional, showcasing creativity, innovation, and the tireless dedication of those in our profession over the past 12 months. In times of uncertainty, the global marketing industry has once again risen to the occasion, crafting remarkable campaigns, and reaping the rewards for both organisations and agencies alike. For over a decade, our awards have celebrated the industry’s triumphs and the exceptional individuals behind them, and this year, selecting the shortlist has proven more challenging than ever before.”

“I extend my heartfelt congratulations to all those who have made it on to the shortlist; this is a huge achievement and the individuals we are celebrating tonight truly embody the finest marketing talent from around the world.”

The CIM Global Marketing Excellence Awards have been running for more than ten years and recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession.

To find our more, visit: https://www.cim.co.uk/ global-marketing-excellence-awards/