Derby Driveway Firm Invites Local Homeowners to Feature in New Advertising Campaign

Tradesmart Driveways & Landscaping, a Derby-based driveway and landscaping company, has announced a limited-time initiative inviting local homeowners to take part in a new professional advertising campaign — with participants receiving 35% off driveway or landscaping work in return.

The campaign will see Tradesmart professionally film and photograph completed projects across Derby and surrounding areas, showcasing real local homes rather than staged show properties.

According to the company, the move is designed to reflect a growing demand for authentic, real-world examples in home-improvement advertising.
“People don’t want stock photos anymore,” said Michael for Tradesmart Driveways & Landscaping. “They want to see real homes, real workmanship, and real results — especially from companies working in their area.”
A Different Approach to Home-Improvement Marketing

Instead of relying on generic before-and-after images, Tradesmart’s new campaign will feature short professional videos of completed driveways and landscaping projects, filmed at customers’ properties with their consent.

Homeowners selected for the campaign will receive:
Professional driveway or landscaping installation
High-quality video and photography of the finished work
The opportunity to receive referral fees from nearby homeowners who enquire
A 35% reduction on the original quoted price
Tradesmart says the offer will be available for a limited time and limited number of projects, with filming taking place as part of a wider advertising push later this year.

Supporting Local Homes — Not Just Selling to Them

The company believes the campaign benefits both sides: homeowners receive high-quality work at a significant saving, while Tradesmart builds a portfolio that accurately represents its work across Derby neighbourhoods.
“Every property is different,” Michael added. “By featuring local homes, we’re showing what’s actually achievable — not just perfect conditions.”
About Tradesmart Driveways & Landscaping

Based in Derby, Tradesmart Driveways & Landscaping provides a full range of services including:
Driveways
Patios
Landscaping
Groundworks and exterior improvements
The company focuses on practical, long-lasting solutions and serves homeowners across Derby and the surrounding areas.