World Cycling Champion Tracy Moseley Leads Rural School Cycling Revolution to Fight Screen Time Addiction

As the UK gets ready to celebrate Bike Week 2026, global mountain biking icon Tracy Moseley is leading a two-wheeled revolution at a small rural primary school in Herefordshire, hoping to inspire parents everywhere to transform the school run.

To celebrate its second successful year, the Bosbury Bike Bus will see scores of children from Bosbury Primary School together with their parents and other cycling legends on the morning of June 2nd cycling to school in a carnival-like atmosphere. The bus will pick up excited children from villages along the six-mile route to create a peloton which Tracy, together with Ruth McManus, Bosbury’s headteacher, will lead.

The initiative has myriads of benefits beyond the congestion school runs are renowned for. It is also tackling a modern epidemic: the amount of screen time children are exposed to.

Commenting on the benefits, Tracy said:

“When we first started, it was a real eye-opener. A lot of children had no concept of which side of the road to ride on or even where they were geographically because they are usually glued to their mobiles in the back of a car. Now, watching them navigate the trip, build resilience and actually notice the changing seasons around them is incredible.

They are learning vital road safety skills, talking to each other and their parents instead of staring at screens, and arriving at school with big smiles on their faces.”

The benefits are stretching well into the classroom and the home. Parents have reported that getting children ready in the morning is no longer a battle; the excitement of the bike bus means shoes are on and bags are packed in record time. Furthermore, teachers have noticed a distinct shift in classroom energy.

Ruth McManus, Headteacher at Bosbury Primary School, added:

“As a headteacher, there is nothing better than seeing the children arrive at school completely energised, focused and happy. The bike bus has done wonders for the mental and physical health of our children, parents and staff. It builds an amazing sense of independence and community spirit. It takes a village to raise a child but here in Bosbury, it takes a bike bus to get them to school! We hope our small village can inspire schools right across the country to try it.”

While the increase in remote working has allowed more parents the flexibility to join the morning ride, organisers recognise it is a team effort with participating parents supporting one another to ensure every child is safely chaperoned.