Royal Variety sparks interest for ‘Matilda tickets’ as searches skyrocket 1182%, following recent performance

New analysis of Google search data shows online searches for ‘Matilda tickets’ skyrocketed by 1182% in the UK on the 19th of December, as the Royal Variety Performance was broadcast, featuring the cast of Matilda offering a glimpse of what viewers could expect to see if they were to attend one of the shows at the West End’s Cambridge Theatre.

New analysis by entertainment experts CasinoGuide , found that searches for the musical rose by 1182%, which is over twelve times the average searches usually made in one day according to Google trends data.

A spokesperson from CasinoGuide said “It’s interesting to see how a glimpse of the musical that the cast showcased at the Royal Variety Performance has interested so many people across the nation. A day out at the West End is a great family experience for many, especially as we are coming close to Christmas and as people hunt for last minute gifts for their loved ones.”