Pith & Stem make a lot out of very little

An environmentally-passionate entrepreneur believes his Covid lockdown-inspired invention will “improve the way we work and live”.

Pith & Stem is a startup dedicated to producing stylish and sustainable furniture, using reclaimed wood, steel and plastic to create bespoke and unique centrepieces.

Based in Hoddesdon, Hertfordshire, the business has flourished since the pandemic with its convenient and compact retractable desks – the DropTop – proving a hit with those working from home.

Founder Stefan Husanu, 28, also owns a successful construction firm which he established three years after moving to the UK in 2011.

On his journey to creating Pith & Stem, Stefan said: “The construction firm is established, it has 50 employees and is involved in some of the biggest projects in and around London.

“I started the firm with £3,500 of savings. Today our turnover is £2 million and it’s my main source of income, but isn’t my passion.

“What I love is producing beautiful furniture whilst promoting sustainability and trying to make a positive contribution to the environment.

“I believe one-off, bespoke furniture can – and should be – made from almost entirely recycled and sustainable materials.

“We have available to us a wealth of reclaimed materials, already extracted and processed. Each piece has its own perfect imperfections but instead of using them we look for ways to destroy them or dispose of them in the natural environment.

“These materials can’t be used everywhere but can look much better than virgin materials when used correctly.”

Pith and Stem’s name echoes what his business is all about – using the bits that would otherwise end up in the bin. Stefan and his team turn these unwanted materials into something that is loved by people and reduces their environmental impact.

Stefan continued: “I want to avoid waste finding its way into an incinerator or the ocean. I want condemned materials to be turned into something beautiful that will be cherished for generations.”

Pith & Stem takes issue with the current approach to material supply – it is currently easier and cheaper to source new and virgin wood, metal and plastic products than it is to repurpose existing ones.

Every aspect of the operation has been carefully calculated to be as sustainable as possible throughout. The materials are predominantly recycled and sourced from local suppliers in order to minimise transport emissions.

Stefan said: “While it is easier to be sustainable as a boutique company which produces one-off, bespoke pieces, I believe businesses can scale sustainably.”

Pith & Stem is on a mission to prove this. The furniture manufacturer took a new turn in 2021 when it launched the DropTop. The first-of-its-kind desk comes pre-fitted with cabling and monitors and it transforms into wall art when not in use, making it a perfect working-from-home solution in an age of Zoom.

Stefan describes the thinking behind his flagship product: “I noticed the forced trend of working from home had considerably lowered greenhouse gas emissions and single plastic use as fewer people were travelling to work.

“Many people hated it though. Working from home simply wasn’t as effective as being in the office. They wanted to get back to the pre-pandemic normal.

“Few people had dedicated, purpose-built workstations at home. Working 10 hours a day on a laptop, often in uncomfortable positions, did not compare well with the ergonomic office set-ups they were used to.

“The main problem with modern properties is the limited space. People resorted to all sorts of solutions. The most common were either a dining table or cramped desk with barely enough space for a keyboard, monitor and coffee cup.

“Both of these take up lots of room but offer very little in terms of workspace. What if a desk could both be big and take up nearly no space?

“Productivity means multitasking and you can’t possibly multitask effectively on a single laptop screen. The 21st century desk needs to offer plenty of screen real estate.

“A desk is rarely attractive. It should be made to disappear when not in use. Why can’t it be turned into a decorative centrepiece?”

The release, which took place exactly one year after the UK-wide lockdown was first announced, was a massive success with international demand seeing the DropTop sell out in a matter of hours.

“The DropTop is more than a space-saver,” says Stefan. “It’s a much-awaited upgrade on the traditional desk. I want to improve the way we work and live.”

The concept is Stefan’s own and encapsulates everything great about Pith & Stem. Its design is simple yet sophisticated and marries an industrial sturdiness (a video on their website shows someone performing a backflip off one) with a modern, luxury feel. Fully integrated with in-built high-spec monitors and clever cabling, the desk is available in several configurations, allowing users to personalise their workspace for their own needs.

For each DropTop sold, Pith & Stem plant 10 trees through non-profit organisations committed to reforestation. They also plan to fund plastic clean-up projects with upcoming lines.

Stefan wants to use his business as a force for good and hopes to pave the way for others to follow in Pith & Stem’s footsteps.