Pantalones Tequila partners with TGI Fridays UK and is the official tequila in Margartia MAYnia, offering a new range of £5 Margaritas for the month of May
A Pickle Margarita is taking centre stage at TGI Fridays this May, as the brand launches Margarita Maynia, a new range of £5 Margaritas, bringing guests back to the bar for cocktails, catch-ups and celebrations. No happy hour window, no small print. All day, all May, making every single day feel like a Friday night.
The innovative cocktail leads the range as a bold, savoury twist on the classic serve, tapping into the ever-growing interest in pickle-inspired flavours. The mix includes Pantalones® Organic Tequila Blanco, heavily on trend pickle juice, fresh lime juice and agave.
The headliner is part of a six-strong £5 line-up that also includes Classic, Passion Fruit, Red Devil, Watermelon and The BFM (Best Fridays Margarita), giving guests a broad mix of flavour profiles at a great price point.
The launch forms part of the first phase of a wider refresh of the TGI Friday’s drinks menu, with further updates to the cocktail and bar offering set to follow in the coming months as the brand continues to evolve its drinks experience across the UK.
Pantalones® Organic Tequila, co-founded by Matthew and Camila McConaughey, is launching across TGI Fridays UK as the official tequila in Margarita MAYnia, bringing a premium tequila base to the £5 serve. All Margaritas in the range are made with Pantalones® Organic Tequila.
Mini Ritas and Pantalones Edited.jpeg
Alongside the core range, Fridays is also introducing a flight of Mini ‘Ritas sharing experience, featuring all six Margarita flavours served in mini milk bottles for £15. The sharing serve is designed for groups looking to sample multiple flavours together, to really get involved in the social nature of the TGI Fridays experience.
The £5 Margaritas will be available throughout May in all TGI Fridays restaurants across the UK, including the bank holiday weekend, offering guests a simple, no-barrier way to enjoy cocktails.
Phil Broad, Global President and Managing Director at TGI Fridays™ UK said, “May is basically made for Margaritas, so we thought we’d lean into it properly. We’ve taken a much-loved classic, added a Pickle twist for the brave, and made the whole range £5 all month long. It’s about bringing a bit more fun back to the bar and giving people a reason to come in, try something new, and stay for another round.”
Andrew Chrisomalis, CEO of Pantalones Organic Tequila, said: “Fridays has always understood how to create a fun, social, high-energy drinking occasion, which makes this partnership a natural fit for Pantalones. Our tequila was created to be delicious and premium, without taking itself too seriously, and this new Margarita menu brings that spirit to life perfectly. ”
“From classic serves to playful twists like the Pickle ’Rita, we’re excited to see Pantalones poured across Fridays restaurants in the UK and enjoyed in exactly the way it was intended.”
The full line up of Margaritas on offer:
· Classic ‘Rita – Pantalones® Organic Tequila BlancoTriple Sec, Fresh Lime Juice, Agave
· Best of Fridays Margarita (BFM) – Pantalones® Organic Tequila Blanco, Grand Marnier, Fresh Lemon and Lime Juices, Agave
· *NEW* Pickle ‘Rita – Pantalones® Organic Tequila Blanco, Pickle Juice, Fresh Lime Juice, Agave
· *NEW* Red Devil ‘Rita – Pantalones® Organic Tequila Blanco, Jalepeno Juice, Fresh Lime Juice, Agave, Grenadine
· *NEW* Passion Fruit ‘Rita – Pantalones® Organic Tequila Blanco, Passion Fruit, Fresh Lime Juice, Agave
· *NEW* Watermelon ‘Rita – Pantalones® Organic Tequila Blanco, Midori Melon Liquor, Fresh Lemon and Lime Juice, Agave
Guests can drop into their nearest TGI Fridays™ restaurants across the UK, or book ahead at www.tgifridays.co.uk.
