Mr.Highline: Hitting New Highs in Digital Innovation

The secret to Mr.Highline’s phenomenal rise? A deep understanding of clients’ needs along with an unparalleled team of web, social and tech experts ready to deliver a truly bespoke package. Fast becoming the go-to digital agency for the global travel and hospitality sector, this cutting-edge boutique firm covers the full spectrum of digital needs. Website development and design, social media management, email marketing, mobile apps and paid ads – everything is produced in-house. This allows the team at Mr.Highline to deliver consistently top-notch quality across the board. It also ensures a cohesive product and a rapid response to any challenges that may arise.

[A person smiling for the camera Description automatically generated with low confidence]It’s a winning strategy. The firm has seen consistent YOY growth, even throughout the pandemic. “Our attention to client needs is second to none,” says Christalena Vraila, Co-Founder. “Accompany that with an agile approach and full catalogue of digital services and this explains why we win great business.”

An impressive and ever-growing client base includes big name global hotel chains such as Accor and national tourism organisations. A recent project for the Ras Al Khaimah Tourism Development Authority (RAKTDA) saw the Mr.Highline team create an outstanding visitor website for the UAE’s Jebel Jais destination. Thinking outside the box, they took inspiration from online video streaming to design an inspiring user experience, backed up by an intuitive booking system. The new website delivers a tantalising taste of the region’s showstopping desert scenery, wild natural beauty and sleek hotels. The results speak for themselves, with an 87.3% growth in traffic and 187k unique users in less than six months.

“We offer something others can’t,” says Christalena. The agency is certainly making waves, scooping an award from prestigious LUXLife Magazine for the third year running. Mr.Highline were named ‘Most Innovative Hospitality Software Solutions Provider – Europe” in the 2022 Resort and Retreat Awards. They also bagged ‘Best Online Hospitality Marketing Company UK’ in this year’s Global 100 Awards.
Their clients believe such success is well-deserved. Adriana Rusu, Operations Manager at ILEC, says, “We love working with Mr.Highline. Their patience and adaptability goes above and beyond. They understand our needs and work with us in refining our message. We are delighted about this partnership as they promote our versatile event space while respecting our brand guidelines and they help us reach a wider audience.”