Make hydration haute couture this summer

Air Up have launched their limited edition individualised refillable water bottles. Having successfully launched across Europe with this innovative new product that flavours our water using scent alone, Air Up are making hydration our new accessory for the summer. These new bottles comes in a variety of colours and styles from hot pink to ocean blue or electric orange, as well as offering a variety of coloured mouth pieces and straps to make your bottle enhance your outfit rather than cluttering up your beach bag this summer.

With 80% of flavour coming from our sense of smell, instead of taste, Air Up harnesses this clever bit of science, infusing every sip of water from your bottle with flavoured air, offering Brits a healthy alternative to flavoured drinks while still drinking 100% pure water. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water. These flavours range from Lime and Orange-Passionfruit to Cola and Iced Coffee with ten others in between, improving our sense of health and wellness without sacrificing flavour, truly disrupting the soft drinks sector and our consumption habits forever.

Air Up’s reusable water bottles and fully recyclable flavour pods are available from their website. The Starter Set, including one bottle and two scent pods, is priced at £29.95 to £34.95 depending on the colour of the bottle. Each additional pack of three pods (flavouring a minimum of 15 litres of water) then costs between £5.95 to £8.95, depending on the flavour.

With the soft drinks market in the UK is worth £3.8 billion, dominated by sugary drinks and those labelled as ‘zero-calorie’ still filled with a variety of additives and sweeteners, Air Up’s bottles and innovative retro nasal technology offer Brits a healthy alternative as well as a summer accessory.

Key stats:

37% (16,093,000) are trying to reduce their sugar intake but are struggling to do so due to the alternatives available to them
42% (21,297,000) drink low to zero calorie sugary drinks in an attempt to reduce their sugar intake
36% (17,319,000) agree that in the absence of sugar, they are not entirely sure what is in no added sugar drinks to maintain their sweetness
45% (23,152,000) of Brits only drink around one glass of water a day
(Nationally representative study as per British Polling Council guidelines, polling 2,069 participants)

Lena Jüngst – co-founder of Air Up comments:

“Air Up is a new and fascinating way to taste. What I love most about our product, as a designer, is that it shows that a more healthy and sustainable lifestyle can still be fun and appealing. For me that is a very promising sign for our future, and something that we have worked hard to achieve. Air Up is the world’s first drinking bottle that flavours water only by scent with the help of retronasal smelling. Compared to other drinks with flavour, we do not put any ingredients into the water, but only add small fragrance bubbles that are not absorbed by the body. So the water remains water – just with flavour. This is not only good for your health, but also a much more sustainable alternative. As far as we know, no one has ever used retronasal smell like we do, to create flavour. We are a true “world’s first” and that’s pretty rare nowadays.”