HODRMEN, The First And Only Made In Taiwan Award-Winning Men’s Skincare Brand Selling Over 30 Million In The First Month

HODRMEN, the first Made In Taiwan (MIT) skin care brand focusing exclusively on men’s skin problems in the subtropical climate, will be showcasing its top picks and providing one-on-one personal consultation in the 2021 Hodrmen Concept Store Opening at Shin Kong Mitsukoshi Department Store (Xinyi Place A11, 3F) between Mar 1 – Dec 31. Since its online launch in 2015, HODRMEN has received a five-star reputation among millions of netizens, created a unique fan economy, and expanded to two brick-and-mortar stores in Taipei. Its many accolades include the iF Design Award, Asia Design Prize, K-Design Gold Award, and REBRAND 100 Global Award.

HODRMEN’s signature “AM Amino” (Amino Acid Multifunctional Face Cleanser) provides a special blend of the patented Japanese AMISOFT® Amino Acid and organic Alpine plant extracts to keep user’s skin thoroughly clean without the uncomfortable tightness. HODRMEN also released a AM&PM Cleanser Set, a combo of face cleanser and makeup remover, offering a complete skin cleansing experience. The “PM Removal” (Pore Refining Makeup Remover) uses the exclusive RIIOTEX® macromolecular 3D structure and Borealine® Hydra formula to effectively remove the sunscreen, makeup, and even PM2.5 from pores while balancing sebum production.

Using formulas backed by scientific evidence, HODRMEN aims to introduce more high-efficacy products and correct skincare knowledge to help customers restore their skin to the most natural, healthy, and comfortable state. Other featured sets include Anti-Aging Set, Pore Refining Brightening Set, Acne Treatment Set, and Oil-Free Moisturizer Pack that contains two to four products for different skin issues and routines.

Will Chu, the founder of HODRMEN, shared that the sales performance has grown by more than 30% this year. “Although the consumption habits are hugely affected by the coronavirus pandemic, men’s demand for skincare remains robust, especially under the mask mandates and sultry weather.”