Future-proof skin with Superdrug’s editor-approved collagen serum..

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With skin longevity firmly at the top of the beauty agenda, we wanted to put one product on your radar: the Optimum Collagen Serum from Superdrug (30ml, £15).

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How does it work?

It’s a hardworking, science-backed serum built around a multi-tasking ingredient stack: plant-derived collagen amino acids, hyaluronic acid, polyglutamic acid, niacinamide, a stabilised vitamin C derivative, and Palmitoyl Tripeptide-38, a signal peptide that encourages the skin to ramp up its own collagen production. Together, they target the key markers of skin ageing: loss of firmness, dehydration, dullness and fine lines.