Avocado – The Hero Beauty Ingredient

Whether its spread on toast or whipped up into a tasty dip, it’s safe to say that avocado is one of the world’s favourite foods. A regular feature across Instagram and healthy eating blogs, the humble avocado is the food star of the decade, but it seems it does more than just taste good.

Famously high in healthy fats, avocado is an excellent source of vitamin E and C, both which play a key role in skin vitality. These fats and vitamins can help to speed skin repair as well as tackle chronic skin conditions such as eczema and acne. A 2010 study into the relationship between skin health and fat intake showed that a high intake of healthy monounsaturated fat helps increase skin elasticity and reduce the appearance of wrinkles. The green fruit also contain compounds which can help protect skin from sun damage and inflammation. For those who suffer with oily skin and blemishes, cleansing with avocado can help minimise breakouts thanks to its antimicrobial properties. Not content with ticking all the skincare boxes, it is also a great source of biotin, part of the B complex vitamins, which can help prevent brittle hair and nails.

Organic beauty pioneers Green People are cheerleaders for avocado as a beauty staple. For weightless volume, shine and bounce, look to the Quinoa & Avocado Hair Serum – £11.00 (100ml). Designed to keep stray hairs in place without stickiness, this concentrated formula has been formulated with 96% certified organic ingredients. The added avocado oil is rich in antioxidants with powerfully condition hair and reverse damage.

For skin in need of nourishment, try the Vita Min Fix 24 Hour Cream – £20.00 (50ml), designed to moisturise and reduce wrinkles. Seaweed and Avocado are rich in nourishing vitamins and minerals, helping to rebalance moisture levels and leaving skin plumped and softened. Follow up with the Rejuvenating Eye Cream – £15.00 (10ml), an alcohol-free eye cream that harnesses the power of avocado and is rich in essential fatty acids, vitamins, minerals and antioxidants. The delicate skin around the eye is left feeling nourished, soft and rejuvenated. For a truly luxurious skin treat, massage Beauty Boost Skin Restore – £21.00 (50ml) into dry skin. Designed to be used twice weekly, or whenever your skin needs a boost, this organic beauty cream contains vitamin-rich avocado amongst a host of other intensely powerful natural ingredients.