Searches for men’s jewellery increase by 89% after Harry Styles’ film premiere appearance

With an 89% spike in Google searches for ‘mens jewellery’ in the days following Harry Styles’ appearance at the ‘Don’t Worry Darling’ premiere – where he wore a variety of quirky rings – I wanted to share the below information.

Beyond watches, men’s jewellery is often overlooked, but a whopping 54k people search for the term ‘mens jewellery’ on Google each month – in recent years, men have become much more comfortable when it comes to adorning statement-worthy jewellery.

With an 88% increase in people searching for ‘Harry Styles Jewellery’ since the premiere, it’s clear to see that Harry Styles has become quite the trend setter. Using a combination of Google Search and Instagram Hashtag Data, jewellery experts at UK retailer Steven Stone have revealed everything you need to know about his impact on the rise in men’s jewellery.

There was a staggering 99% increase in searches for the term ‘Harry Styles Rings’ after the musician turned actor wore multiple eclectic rings to the ‘Don’t Worry Darling’ premiere.
In the week following his headline set at Coachella 2022, the search term ‘Harry Styles Jewellery’ reached peak popularity on Google Trends.
Google Trends showed an 82% increase in searches for ‘men’s pearl necklace’ after Harry wore one during his appearance on The Graham Norton Show in December 2021.
Over 1,000,000 people have searched for the #mensjewelry hashtag on Instagram, suggesting that men look to the platform – and celebrities like Harry – for inspiration

Jewellery expert, Maxwell Stone, Steven Stone commented: “Men’s jewellery has reached new heights and with 54,000 people searching for the term each month, its popularity is sure to increase further.

One person that has had a huge influence on male jewellery trends in the last 12 months is Harry Styles. Google searches for ‘men’s pearl necklace’ soared when Harry famously wore one on television last year and in the week following his headline set at Coachella 2022, the search term ‘Harry Styles Jewellery’ reached peak popularity on Google Trends.

Most recently, the style icon wore a variety of eclectic rings to the premiere of his new film, ‘Don’t Worry Darling’ – with Google Trends showing a staggering 99% increase in searches for ‘Harry Styles Rings’ following the event.

When it comes to rings, we’ve recently seen more men stepping away from traditional bands and opting for bolder pieces, which stand out from the crowd – with both Brooklyn Beckham and Nick Grimshaw were ahead of this with their engagement/wedding bands. Based on our findings, people are keen to follow the lead of celebrities.