How British consumers feel about sustainability: Top UK cities ranked

A new survey into consumer understanding and feelings about climate change has found that more than 8 in 10 Brits admit they could do more to positively impact the environment.

Commissioned by anti-food waste app Too Good To Go, the survey also revealed how the UK’s top cities ranked when it comes to making sustainable lifestyle choices.

Cities ranked in the UK where residents are willing to make or keep making behaviour changes to positively impact the environment:

Glasgow (84%)
Sheffield (84%)
Norwich (84%)
Liverpool (84%)
Bristol (83%)
Newcastle (79%)
Belfast (77%)
Southampton (77%)
Leeds (76%)
Manchester (76%)
Plymouth (76%)
Birmingham (74%)
Brighton (73%)
Cardiff (73%)
London (72%)
Nottingham (71%)
Edinburgh (68%)
While these findings show that the majority of Brits’ are willing to act sustainably, this is not translating into action. The survey found that there are barriers that are currently stopping consumers from taking greater action, with 80% of those surveys admitting they could do more to positively impact the environment

When looking at what is holding consumers back from doing more, the study found that consumers overwhelmingly say it is not easy to live sustainably. Only 43% of Sheffield residents think it is easy to live sustainably – the most anywhere in the UK – and this figure falls to just a quarter in Nottingham.