Want to make your bridesmaids happy on your wedding day? Then consider Rust, Blush and Blue for your bridesmaids

Making any plans over the past year was harder than ever and so organising a wedding was no exception. With travel restrictions and social distancing guidelines constantly changing, the 2019-20 wedding season was extra chaotic. For many, this meant either postponing their big day by a year or two or going ahead with a ceremony smaller than planned.

Luckily, normality seems to be returning and more and more weddings are beginning to take place. But, due to a backlog from the past few years, the wedding peak is expected to last a little longer than usual this year, potentially going far into autumn and winter.

An important detail that no bride wants to slip, is ensuring that bridesmaids look and feel amazing in their dresses on the special day.

Next looked into the most common colours for bridesmaids dresses combining both Google search data and Instagram hashtag data. Next looked at close to 100 colour variations on both Google and Instagram analysing the number of posts for each #colourbridesmaidsdresses and #colourbridesmaids on Instagram and the number of searches on Google. These were then combined to create an index which reveals the most common colours.

Top 10 most popular bridesmaids dress colours overall
Blush, a light dusky pink, is the most popular colour overall in the study with 7,460 hashtags on Instagram and 8,400 annual searches on Google. The neutral and feminine colour is both timeless and elegant and so it’s no wonder it tops the list as the most popular.

Blue takes the second place overall in the ranking boasting 5,480 hashtags on Instagram and 12,000 monthly Google searches. The cooler colour is vastly popular for bridesmaids but as a colour group, there are of course a wide range of blue tones – from sky blue to a deep navy – that fit in this category.

With Autumn season around the corner, it is not surprising that rust (a deep orange colour) takes the third spot with 32,400 annual searches between 2020-21. But when it comes to Instagram hashtags, rust dresses have just 107 Instagram hashtags showing the colour may be very up-and-coming as we go into the autumn-winter season.

Burgundy with 1,560 hashtags and 24,000 annual searches, and Champagne with 27,000 annual searches and 505 instagram hashtags also made their way into the top five.