The UK’s Favourite Pie Revealed

The team at Eat Great Meat have analysed a year of UK searches for different pies in Google Keywords and Trends, determining that Scotch pies are the UK’s favourite, followed by vegan pie and vegetarian cottage pie.

For the UK’s 2021 National Pie Week (1st-7th March), the team at Eat Great Meat delved into the pies that the UK is most interested in online. They compiled data on people searching for pie types, takeaways and recipes to reveal the most popular pies across the UK over the past year.

Scotch pie is the UK’s favourite variety for National Pie Week

The Scotch pie is the UK’s favourite, receiving 385,497 searches or 16.9% of total searches for pie across the UK over the past 12 months. Originating in Scotland, this pie traditionally contains mutton but commonly contains beef, particularly when sold across England. Typically, the Scotch pie is sold at football games with a cup of Bovril – and is a firm fan favourite.

With the launch of the first vegan scotch pie last year and the annual World Championship Scotch Pie Awards set to continue in 2021, this classic pie should continue to rise in popularity.

Vegan pie, a relative newcomer to pie fillings, has ranked second, with 196,521 searches or 8.6% of total searches for pie. This is followed by vegetarian cottage pie, which ranks third with 194,502 searches or 8.5% of the total.

The most popular pies in the UK are:

Scotch Pie – 385,497 yearly searches
Vegan Pie – 196,521 yearly searches
Vegetarian Cottage Pie – 194,502 yearly searches
Cornish Pasty – 192,240 yearly searches
Banoffee Pie – 140,818 yearly searches
Mince Pie – 137,771 yearly searches
Apple Pie – 137,248 yearly searches
Vegan Cottage Pie – 99,362 yearly searches
Game Pie – 97,765 yearly searches
Steak Pie – 96,498 yearly searches