THE MOST SEARCHED FOR MALE BEAUTY TREATMENTS 2020/21

  • Waxing is the most popular beauty treatment for men with 28,800 yearly searches
  • This is followed by hair removal in general with 16,600 yearly searches
  • Botox is more popular than facials amongst men, with 12,000 yearly searches vs 10,560
  • Eyelash tints, eyelash extensions and laser treatments are the least popular treatments for men with 1080600 and 240 yearly searches respectively

Full data table:

Search term Monthly SV Yearly SV
waxing for men

2,400

28,800

hair removal for men

1,300

15,600

hair transplant for men

1,000

12,000

botox for men

1,000

12,000

manicure for men

880

10,560

facials for men

880

10,560

pedicure for men

720

8,640

eyebrow threading for men

480

5,760

eyebrow tint for men

320

3,840

spray tan for men

260

3,120

eyebrow wax for men

260

3,120

veneers for men

170

2,040

eyelash tint for men

90

1,080

eyelash extensions for men

50

600

laser treatment for men

20

240

Hair removal seems to be a popular theme in men’s grooming, with waxing (28,800 yearly) and hair removal (15,600 yearly) the two top searches. Laser treatment (240 yearly searches) (method of hair removal) however comes bottom, so it seems men still prefer the more traditional hair removal methods.

A manicure is more popular than a pedicure amongst men, with 10,560 searches per year vs 8,640 searches per year.

Botox comes in the top 5 of the list, with botox for men gaining 12,000 yearly searches.

Commenting on the research, Waleed Taleb, business director at Vera Clinic said:

“We are noticing an increasing number of men coming in for plastic surgery. Hair transplants have of course always been popular amongst males, but we now offer small procedures in the clinic also such as botox, which more men are going for alongside their transplants.”