The home of beard and haircare

The Sardar Co. offers everything a man needs to look and feel his absolute best.

Multiple awards have been won by the West Bromwich firm for its beard and haircare ranges, including ‘Best Beard Care Brand 2020’ by the Midlands Enterprise Awards.

The Sardar Co. also supplies turbans, incorporating a variety of beautifully-vibrant colours in 100% cotton, sourced from the finest cloth mill in Punjab.

The name means ‘strength of character, independence, a sense of identity and purpose. Sardars come from all cultures and all walks of life, sharing a common identity of self-respect and independence. We’re proud to welcome you as one Sardar to another, no matter what your cultural heritage, background, gender or age’.