St. Moriz Launches New TV Advert to Proudly ‘Pass It On’
Leading self-tanning brand, St. Moriz, is excited to launch the ‘Pass It On’ TV campaign on 15th April 2022. The new Pass It On TV ad celebrates everything great about this trusted award-winning tanning brand and why now it’s time to shout from the roof tops (rather than whisper!).
St. Moriz has a loyal following over the years and considered to be a best kept secret for many tanning lovers. With new savvy shoppers becoming big fans they are wanting to shout and share their great tanning stories. The advert, which launches onto British TV screens Friday 15th April was created in partnership with video production company Koala. The TV advert will be broadcast on Channel 4 and E4 from April to June 2022, including slots in popular shows such as Gogglebox and Hollyoaks. This will be supported with out of home advertising, including instore, super side buses and mall digital 6s, which will be in city centre locations with close proximity to key stockists.
St. Moriz remains the number 1 self-tanning brand in the UK (for volume in sales), with evermore shrewd shoppers looking for affordable products with high quality ingredients, features and benefits. The ad highlights that it is time to reveal the secret to smart spending with St. Moriz.
The advert is captivating to all, whether you’ve been using St. Moriz for the last 15 years, are a brand-new fan or are yet to be introduced; sharing the conversation between generations, friends, work colleagues – and even strangers – searching for products in the tanning isle in store, ‘passing on’ a St. Moriz product.
Fiona Lazenby, Commercial Director at St. Moriz says, “We are thrilled to announce the launch of our new TV ad, which showcases the brand’s fun, feel good messaging, which is at the heart of all St. Moriz communications. Pass It On perfectly encapsulates our heritage and our present positioning. We certainly feel we’re the best kept tanning secret around and with the current economic climate, now is the time we want our brand fans to shout about their savvy shopping habits! We continue to want to help our customers feel more confident and glow both inside and out, without breaking the bank or compromising on quality.”
