Social Media Agency Releases First Annual ‘Social Media in Finance LinkedIn Report’ Ahead of Data Insight Event

An innovative London-based social media agency has released its first ever edition of the Social Media in Finance LinkedIn Report, which ranks the social media performance of the top 250 finance brands, initially listed by stock valuation, over a one-year period.

The report by Social Tree Global collated 45,000 content posts between May 2020 – May 2021, with key metrics such as total followers, likes, numbers of posts and average likes equating to an overall social engagement score.

With the largest associated social page used to measure finance companies’ social media performance, Barclays plc, Visa Inc. and Sumitomo Mitsui Trust Holding came out on top for most followers gained over the period.

When it came to highest average likes acquired during the same timeframe, Itaú Unibanco S.A., JP Morgan Chase, and Banco Bradesco S.A. scored highest. Itaú Unibanco S.A. again ranked highly on overall social engagement score, coming in second just behind Northern Trust Corporation and ahead of American International Group (AIG).

The intriguing findings of this initial report will form the basis for Social Tree Global’s ‘Social Media in Finance 2021’ event, which will take place 23 June 2021. It is geared towards helping individuals and companies operating in the global financial sector to harness the power of social media.

A number of senior figures in the financial space are set to speak at the event including Damian Horner, Chief Creative Officer at Real Vision, Sarah Baier, Head of Global Digital Marketing at UBS Asset Management, and Benedict Kingsmill, Enterprise Account Director and Marketing Solutions at LinkedIn.

Social Tree Global is a social media agency assisting regulated brands boost their presence online through industry-specific intelligence and technology, with the overriding aim to ‘humanise brands’ by promoting their employees online.

James Saward-Anderson, Co-founder at Social Tree Global, said “We are incredibly excited to be releasing this research into the LinkedIn behaviour of the top 250 finance brands in the world.

“Over the last year, we have crunched the data of over 45,000 content posts, and we’re proud to be establishing the industry benchmark for success on LinkedIn.”