Skylab Merges with Insight Analysis and Cuhu to Provide a First of its Kind Offering to Sporting Organisations Across the Globe.

Manchester based Digital agency, Skylab, merges with industry-leading Performance Analysis provider, Insight Analysis and mobile app developers Cuhu, to create a dynamic, leading, digital partner in the world of sports and technology.

The merger will revolutionise the space which Skylab occupies in both its digital offering and in the way of Performance Analysis. Clients in the sports industry will be able to unlock even greater value in their data, driving smarter decisions on and off pitch with bespoke data visualisation tools.

Insight Analysis will continue to operate as Skylab: Elite Performance Analysis, a division of Skylab led by Jonathan Hobbs (General Manager, Insight Analysis); they will continue to operate in the Performance Analysis space with the added ability to provide bespoke software for teams and organisations. Cuhu’s years of experience in mobile app and PWA development will bolster Skylab’s creative, UX and mobile offering.

Manchester & London based digital partner, Skylab, today announced it has merged with industry leading performance analysis firm, Insight Analysis and mobile app development agency Cuhu. Skylab offers industry digital strategy and web development services for clients such as England Athletics, Red Bull Advanced Technology and Institute of Swimming. The addition of Insight Analysis and Cuhu mean Skylab will be a first-of-its-kind digital partner, offering top of the line Performance Analysis and bespoke web platforms to elite sporting clients.

Insight Analysis, who have provided industry leading performance analysis services to some of the biggest names in sport, such as Ineos 159, Premier League, the LTA, British Athletics and more, will bring years of experiences and knowledge to Skylab and, with the addition of Skylab’s creative and UX services, provide sporting organisations tools and services to make better decisions in sport. Further to this, Cuhu’s experience will expand Skylab’s mobile offering.

Skylab’s Chloe Waddington will lead the combined company, with Jon Hobbs leading the Elite Sports Performance Analysis department.

Chloe Waddington Head of Business, Skylab, “The merger of Skylab and Insight Analysis puts us in the unique position to offer truly bespoke services to the sports industry. Between Insight Analysis’ world leading performance analysis and Skylab’s impressive 16 year strong heritage, we will be able to provide truly revolutionary services to sporting organisations. This moment represents a pivotal milestone in Skylab’s evolution. It allows us to give the sporting world the very best in innovation and creates the foundation of our exciting growth plans.
For years, Skylab has been highly admired in the market for technical capabilities. Now have the chance to fuse that with Elite Performance Analysis and become one of a kind”.

With Insight Analysis, Skylab will be in the position to revolutionise the ways in which elite sports teams and individuals interact, use and visualise their data. By packaging performance analysis with industry leading UX and bespoke software, partners will be in the position to make better decisions in sport.

Jon Hobbs, General Manager, Insight Analysis said, “We’re delighted to be merging with Skylab in order to offer something unique to the performance analysis industry – the ability to create bespoke software tailored to an organisation’s specific performance analysis requirements.”

Both Skylab and Insight Analysis are part of the Inc & Co Group, a business group that has a wide range of business, including data analytics firm for charities and not for profits, Wood for Trees.

Jack Mason, Group CEO of parent company, Inc & Co, said, “Merging these digital businesses creates a digital partner that has the skills, experience and drive to become a market leader in sports and performance analysis. Chloe & Jon are born leaders who, I know, will take Skylab to new heights while retaining and growing existing talent.”