‘Selling The Fundamentals’ : Business Expert’s New Book Reveals Inside Knowledge of How Beginners can Succeed in Enterprise Sales

With economic gloom and doom currently taking centre stage, Marc Engall’s Selling The Fundamentals is a timely how to … manual that stands out from the sales advice crowd.

At no time condescending, but taking readers literally back to the nitty-gritties of a career in sales, the author shares his tool kit of tactics and strategies, that if followed, will not only kickstart an enterprise sales career, but revitalise and invigorate the efforts of those more experienced sales team members.

Working just as well if read in one sitting, ordipped into time and time again, the authoris also keen to point out that whilst following his methodologies will yield almost certain success, the vital ingredient that is unfortunately often overlooked, is a warm and professional persona. And, communicating on the phone, via zoom or face-to-face, first impressions always count.

Highlighting the tough, amazing, exhilarating and rewarding times a career in sales can bring, The Fundamentals of Selling is one of the most insightful how to … books out there. And, if you’re serious about wanting to get to reach the sales success stratosphere, this is the book for you.

Synopsis:

In a changed world since the pandemic and even slightly before I have noticed that the basics of sales certainly in the enterprise or B2B environment have changed, the next generation of Salespeople are now coming to the sales world with limited grasp of the basics, I’m talking here about how to sell to another person. Selling The Fundamentals changes the narrative to other sales and marketing books from using the next shiny new sales software or new technique to one of simple ways to set yourself apart from others in the field. Just what do you say to a prospect when you meet for the first time? How do you use social media in Enterprise sales and how do you work with Field Marketing and Pre-sales to get the most out of that resource?

Selling the Fundamentals is a toolbox you can dip into and learn the basics before you go into the challenging world of enterprise sales.

It might just be all you need to get going or revive a bewildered sales team…

The author says:

“This set of selling tools has universal application. Wherever you are in the world, regardless of language or culture, the same human instincts are at play. This is what makes your new toolbox so powerful. I want you to arrive in any town or city and know when and how you can use these tools and be an outstanding success in the shortest possible time.”

Receiving consistent praise from Amazon readers, reviews include:

“Extraordinary book full of master-class insights on the key role of sales in the modern world. Marc brings a lifetime of practical experience to this complex subject, and his prose is clear and lucid. I bought five copies for my team, and will be recommending it to many!” – Admiral James Stavridis

“Brings back all the foundations of selling.All things you have learn over the years and forgotten; Marc brings all the fundamentals back into one book in a very easy to read, organised book. Read this at the start of your career, when changing roles or just to get re familiarised on your approach.” – SH

“Loved the book! Honest and written by someone who has been there, tried different techniques and has summarised the best ones here as a tool kit for others.
Marc breaks down the theory well and importantly the ‘how’ with his easy to understand methodology. I recommend this book to those who are new to Sales as well as those who need a refresher of some core basis to make them more successful!”– Emma

“Lots of value to be had here in terms of:
(A) understanding core components of selling
(B) demystifying what sales is
(C) ideas and tools to help you get on when things are off.
An enjoyable read that I will be dipping in and out of when I need to get back to the basics and win in sales!” – Honest & Informed

“Selling: The Fundamentals” leads you step by step through the essentials of enterprise sales, giving easy to realize practical advice as well as sharing valuable experiences.From my point of view it’s not only a guide for first-time salespersons or university graduates, but also a very good reminder for experienced sales people, to not forget the all-time basics for success in sales, on your journey to more complex and strategic deals.” – Christian Hirschmann – Amazon Germany

Independently published, The Fundamentals of Selling, is available in paperback (£8.99), Kindle format (£5.99 or free via Kindle Unlimited) on Amazon at https://bit.ly/3HpQlgN and https://bit.ly/3HpQlgN

About the author:

Marc has been involved in the hi-tech and software industry for all of his 26 year career, in various senior front-line commercial selling roles, he has sold successfully to governments and commercial businesses in the UK, USA, eastern and western Europe, South Africa and Australia with a focus on the healthcare business.

His experience in new business sales is broad and his colleagues will tell you he actively shares his experience when asked and has a passion for helping the next generation of salespeople in the B2B or enterprise space avoid some of the pitfalls he has experienced and to approach the task with the right mindset and a decent level of resilience.

His first book “Selling: The Fundamentals” is a departure from other sales and marketing books as it attempts to change the narrative around the business of selling in the 21st century and whilst it covers new methods including social selling the book focuses on the fundamentals of how one person agrees to purchase from another, clearly one of the oldest forms of transactional communication in existence.

Marc continues to seek out new ways to refine the sales process as he is still in a senior front-line individual contributor role for a major software company and is motivated by all the positive comments his work receives especially from sellers that are relatively new to the game.

He signs off with: “Good luck and have a good-long ride on the roller-coaster of selling it’s tough, amazing, exhilarating and rewarding, just exactly how I want my life to be.”