REVEALED: The UK’s most popular party themes

festival party disco

‘Garden Party’ is officially the UK’s most popular party theme, new research can reveal.

‘Garden Party’ rakes in 6,200 searches a month – well over double the average monthly searches for all ten themes on the list (2,490). Garden-themed parties, popular among celebrities including Stacey Solomon, Fearne Cotton and Gemma Collins, dominate 1.8 million Instagram posts, and Brits are five times more likely to Google ‘Garden Party decorations’ than any other type.

The research, by creative resource Design Bundles, analysed more than 60 different party themes by the number of Google searches they receive and the number of posts they have attracted on Instagram, to create an index of the UK’s top ten party themes.

The UK’s second most popular party theme – sparked by the hit Netflix series Bridgerton – was ‘Tea Party’. ‘Tea Party’ rakes in 5,000 searches a month – double the average searches for all ten party themes. Events with a ‘Tea Party’ theme also feature in two million Instagram posts.

‘Pool Party’ was third among the UK’s most sought-after party themes, pulling in 2,400 searches a month. ‘Pool Party’ was the most Instagrammed party theme on the list, pulling in four times the average number of Instagram posts for all ten party themes on the list. ‘Unicorn Party’ was the nation’s next most popular party theme, with 1,200 searches a month, and 600 searches for ‘Unicorn Party decorations’.

‘Summer Camp Party’ is the nation’s fifth favourite party theme, with 1,400 average searches a month. Summer Camp themed parties feature in more than 700,000 Instagram posts and pull in 400 searches a month.

A spokesperson for Design Bundles, which conducted the study, said: “As Coronavirus restrictions ease and Brits rediscover their passion for a good party, it’s fascinating to see which party themes come up as the UK’s most popular. People are taking inspiration from nature, holiday destinations, movies and novels to create a fun vibe for party hosts and their guests. While we see some classic English favourites, such as garden parties and tea parties, the presence of vibrant and unique themes such as unicorn and pool parties show a range of cultural influences from the US and elsewhere.”

The study was conducted by Design Bundles, which offers high quality premium design resources and a marketplace which allows graphic designers to register and sell their products.