Raoul Boström joins Onvi as Chief Product Officer and Brian Smith is promoted to Chief Revenue Officer

Onvi announces the appointment of Raoul Boström as its first Chief Product Officer. With over 12 years of commercial and product experience, Boström will oversee Onvi’s global product strategy as it continues to scale and enter new markets. Also in leadership movements, Brian Smith who joined in March as Commercial Director has been promoted to Chief Revenue Officer as Onvi continues to ramp up operations to double down on rapid growth.

Following its rebranding from Wi5 and recently bolstered by further investment, Boström joins Onvi at a time the company is investing in further enhancing its software, evolving the startup’s mobile Order & Pay solution to a complete sales platform; providing operators with everything needed to manage and market their online ordering without reliance on expensive third-party aggregators.

Leaning on his experience of leading product teams at Series A to D funded companies, Boström will oversee the product strategy to support Onvi’s mission to make hospitality operators’ wafer-thin margins a thing of the past. He will grow and develop teams focused on innovation, design and UX, ensuring Onvi meets the needs of both operators and their customers. Raoul is playing a key role in rolling out the new ‘Promotions’ feature which gives operators the power to drive more sales by easily creating bespoke offers and discounts for customers through the Onvi platform.

On joining Onvi, Raoul Boström said, “With changing payment habits and the growing consumer demand for digital payments, I couldn’t be joining Onvi at a more exciting time. There’s a real opportunity to revolutionise the Order & Pay category in terms of what it can deliver for both operators and their customers. The new vouchering capability via our new ‘Promotions’ feature is already generating buzz among our operators. I look forward to continuing with our roadmap to help operators take charge of their business performance and motivate staff.”

Prior to joining Onvi, Boström had served as Head of Product at iwoca, as well as Chief Product Officer at Eve Sleep.

Speaking on the new appointments, Onvi founder & CEO, Prask Sutton, said: “I couldn’t be more excited to welcome Raoul and congratulate Brian on joining our now robust leadership team. CPO is a crucial hire for Onvi and not only is the culture fit with Raoul perfect, his wealth of experience in financial services and product in general will help further accelerate our progress and continued evolution.

“Both Raoul and Brian will be invaluable in driving the success of our ambitious growth plans, which will in turn enable hospitality operators to increase revenues, reduce costs and embrace the ever-growing demand for digital ordering.”