PLANET FRIENDLY BEAUTY SWITCHES FOR WORLD EARTH DAY
April 22nd marks World Earth Day, and this years’ theme is ‘Invest in Our Planet’*. Whether it’s a commitment to reducing plastics, ditching animal-derived ingredients or giving back to the planet, we’ve selected just a handful of Green People’s most planet-friendly beauty saviours that are not only kind to your skin, but kind to the environment.
The multi-tasker
Meet One Balm – £21.00 (30ml), the ultimate multi-tasking balm and a beauty industry first. This zero-waste botanical balm is presented in a compact wood dust pot that degrades in soil after use, leaving no trace of microplastics behind. The journey to the jar starts in a sustainably grown forest where by-product sawdust is collected. This is then mixed with plant polymers and grass fibre to make a 100% biodegradable pot. This organic multi-purpose balm cocoons skin in a protective layer of nourishing plant actives that calm the skin, making it ideal for everything from shaving and double-cleansing to soothing dry patches.
Stripped back skincare
Green People’s most recently launched range, Nordic Roots, is an organic skin care concept which draws on founder Charlotte’s Danish upbringing and Nordic heritage. Inspired by the beauty of the region’s native flora and fauna, Nordic Roots makes use of a variety of by-product ingredients. These by-product ingredients are derived from raw, natural materials and are uncompromised by harsh, skin-drying additives such as ethanol and synthetic fragrance. They are naturally nourishing, hydrating and help to slow the skin ageing process while being gentle on the skin. By-product skincare saves these ingredients from being wasted and makes use of their natural properties, bringing balance to both the skin and the planet. The range includes the Cranberry Micellar Foam – £19.00 (150ml), Hyaluronic Booster Serum – £28.00 (28ml), Apple Complex Moisturiser- £26.00 (50ml) and Marine Facial Oil – £28.00 (28ml).
Sustainable Grass Packaging: The Nordic Roots range uses an innovative new sustainable outer packaging solution that is incorporated with 25% grass, offering a clean carton board that is compostable, biodegradable and 100% recyclable
The ultimate planet-friendly face mask
For a brightening, deep-cleanse that feels good and does good, look to the Purifying Face Mask – £22.00 (50ml). Designed to balance oil production, refine skin texture and absorb pollutants, this certified organic face mask is sustainably produced using by-products that would otherwise go to waste. Green People have found a new life for the coconut shells which are a by-product of other coconut-based products, such as milks and oils. The waste husks are used to create the activated charcoal which serves as the key ingredient in this environmentally-resourceful face mask. Blending Alpine Willow, Bentonite Clay and Oat Lipid with Activated Charcoal, it mattifies the skin, reducing excess oil and resulting spots and breakouts.
