Photo With AI Of Indigenous Activist In Campaign Calls Attention To The Decimation Of Indigenous People In Brazil

The use of AI in images has the potential to create powerful visual narratives, particularly in promoting diversity, inclusion, and social justice.

After circulating a false photo of Pope Francis on social networks, using artificial intelligence in images has again become the subject of debate on the internet. However, a recent photo positively drew attention: the idea of model Yarikazu Xipaya, an indigenous activist, was used by the beachwear brand MABI Swimwear in a 2023 campaign that praises ancestry.

According to Funai data, the Brazilian indigenous population is around 900,000 people, distributed among more than 300 ethnic groups. However, these people have faced a series of problems.

There are many cases of invasions of our lands by miners and loggers, not to mention the sexual exploitation and physical violence we suffer,” comments the activist.

The photo by Yarikazu Xipaya, in addition to drawing attention to the situation of indigenous peoples in Brazil, also reflects on the relationship between technology and society.

MABI Swimwear’s partnership with Yarikazu Xipaya serves as a platform to promote social justice and highlights the importance of sustainability and ethical business practices. Through its collaboration with Xipaya, the brand seeks to encourage a closer relationship with local environments and raise awareness about the critical role that indigenous communities play in protecting the Amazon Rainforest. The brand believes that fashion and ethics should not be mutually exclusive and that businesses are responsible for positively impacting the environment and society.

“It’s as if we were all one family, fighting for our territories and the survival of future generations,” says Yarikazu Xipaya.

By embracing a conscious business model, the brand hopes to inspire others to join them in creating a better future for all.