Pamela Anderson causes searches for ‘bleach blonde hair dye’ to rise 244% after documentary

Analysis of Google search data reveals that online searches for ‘Bleach blonde hair dye’ exploded 244% worldwide in the same week that Pamela, a love story was released on Netflix, a documentary following the life of model and actress Pamela Anderson.

A new finding by hair salon comparison site PriceListo reveals that online searches for ‘Bleach blonde hair dye’ skyrocketed to over double the average volume in one week, an monumental spike in people Googling for bleach blonde hair dye, according to analysis of Google search data. Searches for ‘Pamela Anderson hairstyle’ have also risen 525% worldwide in the last week as a result of the documentary.

The world famous platinum blonde model teamed up with Netflix to recount her life in the spotlight in the long awaited documentary, Pamela, a love story, in which Pamela told the cameras that she dyes her signature hair at home with box dye. In the documentary, Pamela states: “I just grab any blonde off the shelf”, but opts for cruelty-free choices only, sparking an interest in fans looking to emulate her signature blonde color.

A spokesperson for PriceListo commented on the findings:

“Not only has there been a resurgence of interest in Pamela Anderson as a result of her activism, the Pam and Tommy miniseries and now this Netflix documentary, there has also been huge interest in her style – particularly her iconic platinum blonde hair.

However, these findings highlight the enormous influence Pamela Anderson still has on popular culture and style, with a single documentary prompting a monumental increase in searches for hair dye, in order to replicate her look. It is a testament to the Pamela Anderson’s enduring popularity and place in fashion history that she keeps inspiring fans to emulate her style, despite leaving the limelight to pursue a more private life focused on activism.”