OFFICIAL list of 2021’s most in-demand beauty advent calendars

New research has found Charlotte Tilbury’s beauty advent calendar to be the most popular calendar this Christmas season.

Research conducted by beauty experts Cosmetify analysed Google search data, internet article mentions of each calendar and each brand’s Instagram following to compile a list of the most popular beauty advent calendars this Christmas.

Charlotte Tilbury’s Beauty Dreams and Secrets was revealed as the most in-demand beauty advent calendar of 2021. Priced at £150, the calendar includes 12 of the brand’s best-selling makeup and skincare products in a handy reusable box. The calendar, which is now sold out online, had approximately 6,600 Google searches in September and the highest number of mentions in online articles, with 28 mentions.

The second most popular beauty advent calendar is MAC’s Box of Tricks. MAC’s beauty calendar was searched more than Charlotte Tilbury’s, with 10,100 average searches. Despite this, it had far fewer mentions in articles online, with nine, and the fifth Instagram following of 2.4 million.

Revolution Beauty’s advent calendar placed as the third most in-demand beauty calendar this Christmas season. The calendar had the second-highest number of mentions in online articles, with 22 mentions. Additionally, Revolution has an Instagram following of 3.1 million, and the calendar receives 3,600 average monthly Google searches.