New Green Beauty: Eyeliners & Browliners You Can Plant After Use

WHAT ARE SPROUT PENCIL MAKEUP PENCILS?

Recycling in the beauty industry is notoriously difficult, but here’s a clever, patented invention by award-winning eco-pencil company Sprout World, that is designed to not only reduce waste, but give something beautiful and useful back to the planet. This is recycling at its finest.

The brand has sold over 32 million writing pencils, including to the likes of Michelle Obama, and is now looking to make beauty more green with these mindfully produced eyeliner and brow pencils.

Just use the makeup pencils as normal, and instead of throwing them away when they become too small to use, flip them around, stick the end (green capsule facing down) into a pot of damp soil, and ta-da – beautiful, bee-friendly wildflowers will start to sprout within 1-2 weeks!

MINDFULLY PRODUCED

Sprout Makeup Pencil
The pencils are a grower, not a thrower. Every element has been mindfully produced, with the strongest beauty and green credentials. Everything is made from natural, kind-to-skin ingredients and materials.

Beauty credentials:

Colour-intense and water resistant
Rich and creamy consistency
Non-toxic, allergy-free and vegan formula
Paraben-free
Green credentials:

Every ingredient has full traceability back to ethical, responsible and sustainable sources
100% natural and ethically sourced
Made from sustainable certified wood
Recyclable sugar cane cap
Plant-based soluble cellulose capsule that dissolves when planted, releasing bee-friendly wildflower seeds
Zero-waste and plastic-free
WHERE DID THE IDEA COME FROM?

Sprout Makeup Pencil
Sprout World is made up of 70% female employees. It was during a routine discussion about the waste problem within the beauty industry, that the team flagged how the majority of people in that room used make-up pencils daily, and therefore, they could potentially play a huge role in giving a second life (and a beautiful one at that) to products that would otherwise end up as waste.