Is Clubhouse The Right Platform For New Artists?

Clubhouse provides many opportunities for artists to take advantage of their platform. But is this where new artists should spend their time?

“It is important for new artists to know where their audience is and nurture a community there. Big artists have teams of people to manage their presence on every single platform. If you’re just starting out, trying to be everywhere at the same time is a huge precursor for burnout,” says Casey Taylor.

Casey Taylor is Vice President at VEVA Sound. Leading teams in London, New York, Nashville, and Los Angeles, Casey has productized validation, verification, and archival services to expand VEVA Sound’s reach into live recordings, legacy collections, and back-catalogs. His initiatives have contributed to future-proofing the work of artists from Johnny Cash to Jason Isbell; Garth Brooks to Taylor Swift. For nearly 20 years, since his first job as a PA on a local television show, Casey has worked in all facets of the industry spanning multiple disciplines. He has seen firsthand the importance of creatives getting credit for their work: whether it’s a fiddle player on a regionally known album, or an artist on the Billboard Hot 100. Casey is a member of the Music Business Association and a contributor to the MusicBiz Metadata Summit. He also leads the Advisory Committee for VEVA Collect, VEVA Sound’s newest cloud-based platform for music creators everywhere.