Ian Cullen joins Sirius Buying Group

Sirius Buying Group, leading buying group in the electrical appliance and kitchen retail sectors, is thrilled to announce further expansion with the appointment of Ian Cullen, who joins the team on 22nd April 2025, as National Business Development and Member Support Manager.

With a wealth of experience in the electrical retail industry, Ian has built a respected career from the shop floor to national account leadership. He began by making a strong impression at a leading independent retailer before moving on to high-profile roles with major suppliers, including Glen Dimplex and Liebherr. His hands-on knowledge of the retail landscape, combined with his strategic insight from the supplier side, gives him a unique and valuable perspective.

In his role at Sirius Buying Group, Ian will be dedicated to working closely with existing Sirius Members, helping them unlock the full potential of their membership and ensuring they benefit from all the tools, services, and support that Sirius has to offer. Ian is also ideally positioned to support the Group’s growth and will play a key part in recruiting new Members, using his industry insight and network to identify opportunities and communicate the value of joining the Group.

Working primarily alongside Darren Scott and Marion Morton, Ian is keen to hit the ground running and provide invaluable support to existing Members and Suppliers to the group, in addition to recruiting and onboarding new approved retailers as the company continues to expand and grow its commercial reach.

Ian Cullen, National Business Development and Member Support Manager at Sirius says, “I am really excited to join Sirius this spring, and assist in strengthening new and existing connections. I am inspired by the culture of taking ownership and empowering the independent retail market, and I look forward to finding creative solutions to challenges, and evolving our level of member and supplier support.”

Darren Scott, Head of Membership Development at Sirius says, “We are delighted to welcome Ian to the team, as he has brings a quality mix of people skills combined with commercial mindset. His ‘can do’ attitude is refreshing, and I have no doubt that his experiences both client side and on the shop floor will inspire our Members to seize all the opportunities available within the group. Our industry is all about people, and Ian’s communication skills have always impressed so it’s great to have him on board as a key member of the Sirius team to support our Members. I have no doubt that his skills in negotiation, retail, sales, strategy and management will be of great value to everyone in the Sirius community going forwards!”

The appointment of Ian Cullen, shortly follows a series of organisational changes at Sirius to streamline operations and accommodate growth. Mark Veysey is now Operations Director with Marion Morton promoted to Commercial Director. Darren Scott is now Head of Membership Development with Joe Howes now Head of Data & Marketing, and Natalie Morris as Administration & MDA Account Manager.

Marion Morton, Commercial Director at Sirius Buying Group says, “We continue to take a progressive growth mindset to ensure our team is able to serve the needs of every business in the group, deliver excellent levels of service and that we have the very best personnel in the right roles.”