How will the revised three-tier system affect the hospitality sector?

The hospitality sector is set to reopen across England on December 3 but will be subject to the revised tier system, which will come into effect following the end of the current lockdown. The Times recently reported that 98% of England’s hospitality sector is set to be placed under the toughest Tier 2 and Tier 3 restrictions, resulting in an estimated loss of £7.8 billion sales in December, in comparison to last year.

As one of the hardest-hit sectors, it cannot be denied that there is a need for a stronger technological presence, to adapt to and overcome the challenges Covid throws its way. The brand new NOMM (New Order, Magic Menu) hospitality app hopes to do exactly that and has seen resounding success since its launch. With a range of AI-backed features, including map search, delivery, interactive menus, in-app payments, facial recognition and dietary & allergen information, the customer experience is dramatically enhanced, and ushers in a new age of hospitality.

With over 2,500 app downloads, more than 1,250 transactions and over £18,000 worth of sales through the app in the first week alone of their partnership with independent bar and restaurant Rockwater Hove, the integration of NOMM’s technology into the sector has seen resounding success.

Will Broome, Founder and CEO of NOMM, has commented on the evolution of technology in the hospitality arena, and how venues can respond quickly to new restrictions by adopting solutions offered by mobile technology:

“It cannot be denied that Covid has had adverse impacts on the hospitality sector, completely transforming the customer experience. As we move into this new era, it cannot be denied that technology is absolutely paramount to help us adapt, and it is important that we are able to confidently rise to the challenge.

As seen from our partnership with Rockwater Hove, it cannot be denied that the implementation of technology holds the key to building a new future of hospitality. The shift to technology will provide integral support when adapting to the different tier regulations whilst also helping venues to safeguard themselves against future cases of irregular consumer behaviour. Technology offers an all-encompassing solution; in NOMM’s case in the form of a simple app; which can put consumers in control, doing away with the need for time-consuming queues and wait times, enabling staff members to enhance their customer service, taking the hospitality experience to new heights.”