How is the cosmetics industry addressing our new attitudes towards ageing?

In a recent interview with The Times, Denise Boomkens highlighted how the beauty industry has a lot to answer for when it comes to attitudes toward ageing. Rather than perceiving ageing as something negative, she emphasises that the process is an inevitable part of life, stating “it’s much better to age in a natural way”. Despite the longstanding obsession around anti-ageing in the beauty world, increased popularity around the preference for a natural approach is now being addressed in the industry, with today’s innovations like Uvence (uvence.co) offering alternatives to Botox and filler that step away from more traditional synthetic substances.

However, when it comes to the appearance of skin, signs of ageing have been one of the most common concerns for decades. As of December 2019, facial skincare for women is now worth nearly £1.5 billion, which comes alongside the fact that UK consumers are forecasted to spend £31 billion on beauty treatments in 2021. Research from Uvence reveals that 6 million Brits feel that they look at least 5 years older as a result of the stress and anxiety brought about by the pandemic – but as we look into the future of cosmetics and ageing, what treatments are set to soar?

Leading cosmetic surgeon and CMO of Uvence, Dr. Olivier Amar, states that “the best for you, is you”, which is the founding premise of the Uvence treatment. Uvence extracts the regenerative properties hidden within our own fat cells to supercharge our body’s self-repair processes. With further research from Uvence revealing that over 6 million people in Britain have considered getting a cosmetic treatment, but don’t want to introduce unnatural substances into their body, treatments that help poise the ageing process are becoming the future face of cosmetics.

Dr Olivier Amar, CMO of Uvence, discusses how natural procedures will become the future of the cosmetic treatment arena:

“Skin ageing – especially around the eye area – is one of the most common concerns amongst my patients. However, I think it is important to reassure patients that ageing is not a negative process. It is inevitable that all skin will show signs of ageing to varying degrees – but finding more natural ways to guide us through the process are now forerunners in the cosmetic world. Natural cosmetic therapies that combat ageing have come a long way during the past decade, and lockdown periods during the pandemic allowed for research and development in the cosmetic industry to soar.

When it comes to extending our longevity and boosting our health, the best thing for you is in fact hidden within your own cells. Regenerative treatments are the future of cosmetics, because they can harvest the rejuvenative properties hidden within our own cells, and reinject them to boost recovery, repair cells, and rejuvenate our skin. Whereas regular cosmetic procedures and plastic surgery can alter our appearance in a synthetic way, regenerative treatments can actively combat ageing, and help you to maintain or even improve your physical health as well as your appearance over time.

Uvence is one example of a regenerative treatment, which cryogenically preserves purified extracts of a patient’s own fat tissue for reinjection in the form of a ‘biofiller’. In other words, although our bodies are naturally equipped with the resources needed to slow the ageing process, it doesn’t always have enough of them to be effective. Taking fat cells from other areas of the body, such as the stomach, and redistributing them to areas that are in need of rejuvenation therefore maximises the body’s natural ability to slow ageing.”