How Brits can rebalance their diets in the wake of Government regulations on HFSS food
Restaurants across the UK are scrapping their “buy on get one free” or “three for two” offers following the new government regulation that prohibits retailers from offering promotions on food and drinks that are high in fat, salt or sugar (HFSS). Just last week, the popular fast food restaurant Nando’s announced they will be banning free refills for soft drinks, breaking the hearts of the nation.
As Britan’s focus on HFSS food becomes more refined – yfood – the market leader for nutritionally complete foods, has introduced their ‘Smart Food’ solution, an emerging category that advocates for greater awareness of maintaining a nutritionally balanced diet anytime and anywhere. Containing essential dietary fibre and increased protein content, as well as vitamins and minerals, yfood drinks are the equivalent of a balanced meal.
Below are the ways in which yfood recommend consumers can contribute to a nutritionally balanced diet:
1. Eating fruit and vegetables aids satiation
When fruit and veg is consumed alone, they are low in calories, therefore, eating them alongside a product that is high in protein and fibres adds to the number of calories, creating a longer sense of fullness.
2. Drinking and eating at a slower rate makes you feel more full
Eating at a slower rate aids digestion, meaning less feelings of hunger and supports effective appetite regulation. Take the time to enjoy your food!
3. Feeling full depends on your height and weight
The length of time you feel full is dependent on your height and level of activity – therefore, consuming a sufficient amount i.e. increased levels of protein if you are taller, then you will likely feel more satisfied for a longer period.
What is ‘Smart Food’ and yfood?
yfood occupies a yet unheard of nutritional category named ‘Smart Food’, a concept, still very much in its infancy that aims to raise awareness and facilitate balanced nutrition that is appropriate to all life situations.
Now available in Holland & Barrett, yfood has established itself as the market leader in the Smart Food category in Germany, and is quickly emerging in the UK market. Since the launch of yfood Labs GmbH in Munich in 2017, Ben Kremer and Noel Bollmann have been revolutionising the food industry with their products. Innovative “complete food” in the form of drinks, bars, powders, and hot bowls represents a new way of eating that perfectly fits today’s modern lifestyle. All yfood products are balanced, fully mobile (drink) meals and thus combine fast-paced nutrition with a conscious diet.
The special feature here is the “Complete Nutrition” approach pursued by yfood. It means that the products contain all the essential micro and macronutrients that the body needs – without compromising on taste. The company also focuses on sustainability; yfood takes care of a respnsible use of resources and has been a climate-neutral company since 2021. The products are currently sold in more than 30 European markets, including the UK, France, and the Netherlands.
