Houseproud Brits are shunning beetroot & turmeric due to fear of staining cookware

Dishwasher doubt is leading Brits to shy away from getting creative in the kitchen, according to new research from Finish.

Four in five UK adults avoid cooking popular dishes because they fear the ingredients will permanently ruin their cutlery, cookware and crockery.

Recipes that cause tough, burnt-on stains are the number one cause of these fears as according to new research from Finish, the top five “stain pain”-inducing dishes that Brits are avoiding cooking are:
Pasta bakes (such as lasagne)
Cheesy bakes (such as macaroni cheese)
Curry
Sticky toffee pudding
Moussaka
As a result of this trend, over half (54%) of Brits are resorting to using disposable cookware crockery and cutlery.

Sixty per cent of Brits feel embarrassed of their day-to-day crockery and cookware like pans and casserole dishes due to stains that their dishwasher tablets haven’t been able to remove.

Three quarters of Brits would only use their ‘best’ crockery when they have guests, with 17 per cent revealing that this is because they would feel judged by their day-to-day dishes. A further one in four (26%) admitted that their everyday dishes are stained.

Not only is dishwasher doubt steering us away from delicious ingredients such as beetroot, turmeric and red wine*, but it’s leading to water wastage. 83 per cent of Brits pre-rinse their dishes before loading them into the dishwasher. According to Finish, skipping the pre-rinsing of dishes could save up to 1000 litres of water per year in the UK**.

On average, in the UK, consumers use approximately 143 litres of water per person each day[i] and research shows that 52 per cent of consumers are looking to reduce the amount of water they use[ii].

The research revealed that on average, Brits have a repertoire of six recipes that they cook on rotation. However, dishwasher doubt is sweeping British kitchens and could cause this figure to reduce as we shy away from tasty dishes that stain our cookware.

Finish has just launched Finish Ultimate Plus – its most effective dishwasher tab yet – which has been formulated to restore our faith in the dishwasher and keep Britain experimenting with recipes, without fear of burnt-on stains.

In its battle against dishwasher doubt, Finish has joined forces with foodie and broadcaster Grace Dent to create a recipe using turmeric – one of the top ingredients that Brits are avoiding for the sake of their dishes. Grace created a tasty Mediterranean Turmeric Chicken Casserole, which caused tricky stains to be burnt onto the dish. After putting Finish Ultimate Plus to the test, the dishes are shown to be gleaming.

Finish is taking over Waterloo Station on 25th April with Grace Dent, before moving to Kings Cross Station on 27th April. People will also be able to receive free samples of Finish Ultimate Plus.