HEDON helmets present Flower Clan campaign for Summer 21

“Welcome to Hedon’s “Regeneration Nation” – a new vision for a better world where nature, man and machine can grow together in perfect harmony.

The world’s leading luxury helmet brand Hedon, is about to launch their two new helmet ranges this summer and has created a campaign like no other.

This campaign is a response to the world’s current crisis and is on a mission to set the tone of what we at Hedon would like to achieve this summer and for all Summers to come.

Nothing but creativity, hope and lots of fun…while being safe and ridiculously stylish.”

TURNING OVER A NEW LEAF

“Out of the ashes of our broken world, something began to stir. Was it a new force or perhaps an old friend? We witnessed Nature breathing life into the charred ruins, sowing mystical seeds inside the souls of the survivors. A hundred thousand of these “Soul Flowers” bloomed from their brains and bodies – roses, lilies, orchids and more – all of them bright and fresh, rich and full of hope. The attendants of this strange new Springtime were the nine biker clans, a brave new army who helped bring Supernature back to the world, so the future could flourish again.”