Heartbreak Hotline: comforting singles on Singles’ Day

The 11th of November doesn’t have to be a sad day

Feeling lonely this Singles’ Day? Pockies, a Dutch couchwear brand, launches the Heartbreak Hotline to help you through the day. Whatsapp your saddest breakup story to the Hotline and a special team will give you single survival tips. “We will show you the benefits of being single,” founder Michiel Dicker says.

Pooping with the door open
Sending a message to the hotline is free and messagers can expect curated advice suited for their personal situation. “We want single people to feel special and help them in hard times,” Dicker says. But more general advice is also available: “Single life means pooping with the door open, no fights about what movie to watch and having all available snacks to yourself,” tells Dicker, “Who needs cuddling when you can keep yourself warm with a blanket?” 

Saddest single story
Sharing your story with the Heartbreak Hotline will not only get you advice on how to handle your struggle, you will also receive a 20% discount on the brand’s website. The person with the single saddest single story will get €250 of store credit. “At Pockies you can get everything that is needed on and around the couch,” says Dicker “with our stuff you can spend your lonely days in pure comfort.” You can message the hotline about your breakup until 23:59 on november 11th.

About Pockies
Pockies started in 2015 as a joke between three students. One of the founders (Michiel Dicker) was lying on the couch in ‘regular’ boxer shorts. Nowhere to put his phone he thought out loud: “Why don’t boxer shorts have pockets?” The other two owners (Karel Bosman and Rob ten Hoove) thought it was a good idea and a business was born. Since the invention of boxer shorts with pockets, the company has extended its line of products with pyjama pants, djellaba’s, hoodies and socks.