FREENOW APPOINTS TONY FLETCHER AS GLOBAL MARKETING DIRECTOR
FREENOW, European multi-mobility app with taxis at its core, appointed Tony Fletcher as Global Marketing Director. He will strategically direct central and local marketing teams, executing targeted campaigns to connect with the brand’s audience across its 150 European city presence.
Tony Fletcher has over 20 years of experience as an international consumer marketing and brand leader, across 40 global markets and diverse sectors, including tech, retail, consumer goods and ecommerce.
Tony Fletcher has a proven track record leading marketing strategy, brand advertising, performance and growth marketing functions with the largest global brand multinational companies such as TJX, MediaCom, LEGO, P&G, Volkswagen, IKEA, Sky and innovative tech marketplace scale ups such as Too Good To Go, Klook, 21 Buttons on both client and agency side.
Prior to joining FREENOW, Tony Fletcher served as Vice President of Global Advertising, Media, and Digital Marketing at Too Good To Go for over three years.
As FREENOW’s Global Marketing Director, Tony Fletcher will focus on developing the strategic marketing vision and leading an international marketing team consisting of Brand, Digital, CRM and Regional divisions.
“FREENOW is a wonderful company, with strong cultural values and a fantastic team. I’m incredibly proud to be joining this next exciting stage of our growth throughout Europe. I’ll be working with marketing colleagues from multiple countries to strengthen our core taxi offering and improve our connection with customers in all of our markets.
FREENOW is renowned for our commitment to working with cities and the taxi industry to help cities thrive. My focus will be on enhancing actions that support the hundreds of thousands of taxi drivers, and helping them to connect with more passengers, with FREENOW as their first choice, driving brand love with more value and meaning to customers all over Europe. “ says Tony Fletcher, Global Marketing Director of FREENOW.
Tony Fletcher is currently based in Barcelona, where FREENOW’s second-largest office and a key Tech Hub is located. He joins a team of over 150 professionals in Barcelona, predominantly from Product and Tech, alongside leaders from various central departments.
