Freedom Day: How will you document this monumental day?

Over the past 16 months, digital photo-sharing has allowed the nation to document their pandemic experience. Amongst the 7,500 camera phone photos we all now store, the most memorable images we now look back on were taken at home – images of banana bread, masks and socially distanced daily walks.

Yet as Boris Johnson has now set out government plans to lift the remaining Covid restrictions in England, PastBook – the nation’s favourite photo book service – encourages us to start snapping again as we enjoy life post-pandemic. On July 19, we can once again bring colour to our life – seeing loved ones with no limits on social contact, meeting indoors in a group, travelling internationally or even attending concerts, theatres and weddings. Therefore, capturing these moments will allow us a way to look back on this monumental date in years to come.

In the digital space we find our images today – with data by PastBook revealing that 52% of Brits don’t own any physical copies of their favourite photos – the photo book service captures our memories and quick uploads on social, turning them into image-based memoirs – preserved forever. The platform’s sophisticated technology automatically creates a unique photo book of our most precious memories in just one click. Collecting the highlights of your Instagram, Facebook, Dropbox, Flickr, Picasa, computer, phone or tablet, PastBook selects users’ best photos and instantly arranges them into a high-quality photo book. As such, we will all have a tangible way to reminisce on a year-and-a-half like no other.

Wouter Staatsen, CEO of PastBook discusses the value of documenting our post-pandemic life:

“Over the last year, where we have faced social distancing, self-isolation and lockdown, our social media accounts have been flooded with images of banana bread, masks and socially distanced walks. Yet with Boris Jonson now announcing that all lockdown restrictions will be lifted from July 19, PastBook is encouraging the nation to capture and share their experiences of this monumental date.

Whatever you might have planned this July 19th – whether it is spending time with loved ones or attending your favourite artist’s concert – we want the nation to share these moments on their social media accounts to highlight that life has once again begun. These images will be ones that we will all look back on in years to come as we reminisce on a year-and-a-half like never before.”