Dynamic Digital Agency Skylab Confirms Three Key New Appointments

Skylab, a Manchester and London-based dynamic digital partner for sporting organisations across the globe, has confirmed three key appointments as it continues its move in a bold new direction following a merger with industry leading performance analysis firm, Insight Analysis and mobile app development agency, Cuhu.

Raza Khan takes up the role of Marketing Manager, Ciaran Skinner has been named as Business Development Manager while Zak Saucede has been appointed to Skylab’s senior management team as Head of Analysis and Data Solutions – Skylab: Elite Performance Analysis.

All three bring extensive industry experience and will help drive progress towards Skylab’s goals in both the development and sports performance analysis industries.

Raza’s marketing background includes roles at BT, EE, Shell, Disney and PureGym.

Ciaran is a sports industry expert thanks to his previous role at Elite Sports Technologies where he built relationships which drove success at elite level football.

Highly experienced Performance Analyst Zak joins Skylab from the Lawn Tennis Association, British Canoe Slalom and Mavericks Netball.

Chloe Waddington Head of Business, Skylab said, “With Ciaran’s extensive experience in high-level sport, he is the perfect candidate to drive new business across Skylab. Leveraging Ciaran’s intimate and vast knowledge of the sports space and his core relationships across the elite level of sport, including the Premier League, international Football, Rugby and more, Skylab is in prime position to capture significant client wins and takeover the sports world.

“Having worked on award winning marketing campaigns across sport, gaming and telecommunications, Raza will drive the marketing of Skylab and Skylab: Elite Performance Analysis to bold, new, innovative directions. His creativity and ability to execute game-changing, disruptive campaigns will be vital in attracting leading organisations across sports and technology.”

Jonathan Hobbs, General Manager, Skylab: Elite Performance Analysis said, “We are pleased to welcome Zak to Skylab: Elite Performance Analysis as a crucial member of our senior management team. Zak brings with him a wealth of experience across multiple sports and the ability to apply his knowledge to our clients’ performance analysis planning. Zak was the stand-out candidate amongst a very strong field and we are delighted that he chose to join our organisation.”

Skylab is part of the Inc & Co Group, a business group that has a wide range of business, including data analytics firm for charities and not for profits, Wood for Trees.