‘Claim for the Commute’ is not the answer to employees’ commuting concerns

Following the recent news that employers should pay half of workers’ commuting costs when they return to office, Godfrey Ryan, CEO of Kura, discusses how employers can use this investment to review alternative commuting options for employees.

“The ‘Claim for the Commute’ scheme, in which companies would pay for 50% of their employees’ commuting fares, follows a report noting that commuting brings costs to the health and wellbeing of employees, as well as being a major pollution contributor.

“Socially and sustainably responsible organisations should now be seriously considering supporting employees on their commute. Those organisations that demonstrate an interest and commitment towards employees’ wellbeing will benefit from an enhanced employer brand and subsequently attract new top talent to the business.

“However, is partially subsidizing the cost each worker’s commute really the answer? This could end up becoming extremely costly for employers, and simply making a financial contribution does not tackle the sustainability issues related to the commute. Employers should therefore consider a more cost-effective solution which also aids in decarbonizing the commute for employees.

“As an alternative, organisations should consider investing those funds into shared transport solutions, such as an employee shuttle, which would make the future commute less stressful, less costly and more sustainable. Replacing high volumes of low occupancy cars on the road will reduce pollution and relieve congested motorways during rush hour.

“From an environmental, financial and safety perspective, shared transport is the way forward. Initiatives such as dedicated, employer-managed shared transport will significantly improve a company’s external reputation and boost employee productivity, while enhancing brand reputation with all key stakeholders from investors, to employees, through to customers.

“By encouraging workers to embrace alternatives such as shared transport, companies can unlock new levels of profitability and employee satisfaction – all while improving the business’ carbon footprint.”