Beat the January Blues with a Trip Down Memory Lane

Post-Christmas blues, dark nights and a lack of motivation can lead to a downbeat January – aka the January Blues. As such, every third Monday of January is dubbed ‘Blue Monday’, with Blue Monday 2022 falling on the 17th. Yet with data by PastBook unveiling that 47% of Brits find looking back at old photos as the biggest help during lonely or tough times, the leading photo book creation company are encouraging the nation to spend this often difficult month reminiscing with family on past adventures and treasured memories.

Reminiscing on our favourite memories can trigger a deep feeling of nostalgia for many of us, which not only elevates our mood but serves as an essential psychological function to increase social connectedness to others, the renowned Southampton Nostalgia Scale reveals. Following this, data from Fujifilm has now revealed that this feeling of nostalgia is one that 41% of Brits felt during the lockdown period through printing, framing and rediscovering the value that a physical photo can bring.

PastBook – a unique and personalised instant photo book service – allows Brits to recognise the immediate value that a printed image can bring during an often challenging month. With minimal effort from the user, PastBook automatically creates a photo book of our best Instagram, Facebook, Dropbox, Flickr, Picasa, computer, phone, or tablet photos captured over the past year and instantly arranges them into a high-quality book of memories.

Wouter Staatsen, CEO of PastBook, discusses:

“January can often be a tough month, but putting aside just a few minutes to flick through images of our favourite memories and moments can serve as an instant mood-booster for Brits. As our data unveils, almost half of the nation now turn to old photos during lonely or difficult times.

Looking back at photos of our past experiences can trigger a deep feeling of nostalgia for many of us, which not only elevates our mood but serves as an essential psychological function to increase social connectedness to others. With PastBook, you can create a photo book of all your past adventures and treasured memories almost instantly, providing the first step in beating the January blues.”