Back to school: hydration experts keep students healthy this September
Following a well-deserved six weeks off school after what has been a difficult 18 months in education, schoolchildren across the nation are preparing for the return to the classroom in September. Latest governmental data from 2019-2020 showed that 35% of 10-11 year old schoolchildren are overweight or obese. Copious amounts of ’empty calories’ appear in school children’s favourite sugary drinks, and with a new set of children rushing to corner shops and vending machines before and after school as they return to education this September, this health epidemic is set to continue.
Hydration experts, air up are seeking to tackle that this with a new back to school essential – a water bottle that adds our favourite flavours, from Kola to orange, with no sugars, additives or chemicals allowing the nation’s schoolchildren to get the flavour they crave while drinking 100% pure water.
With 80% of flavour coming from our sense of smell, instead of taste, air up harnesses this clever bit of science, infusing every sip of water from your bottle with flavoured air, offering a healthy alternative to flavoured drinks, encouraging children to drink more water and stay hydrated healthily. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water. These flavours range from Lime and Orange-Passionfruit to Kola and elderflower with ten others in between, improving our sense of health and wellness without sacrificing flavour, truly disrupting the soft drinks sector and our consumption habits forever.
Lena Jüngst – co-founder of air up comments:
“air up is a new and fascinating way to taste. What I love most about our product, as a designer, is that it shows that a more healthy and sustainable lifestyle can still be fun and appealing. For me that is a very promising sign for our future, and something that we have worked hard to achieve. air up is the world’s first drinking bottle that flavours water only by scent with the help of retronasal smelling. Compared to other drinks with flavour, we do not put any ingredients into the water, but only add small fragrance bubbles that are not absorbed by the body. So the water remains water – just with flavour. This is not only good for your health, but also a much more sustainable alternative. As far as we know, no one has ever used retronasal smell like we do, to create flavour. We are a true “world’s first” and that’s pretty rare nowadays.”