All-Natural Hard Seltzer Brand Long Shot Unveils Exciting New Rebrand

Long Shot, the award-winning British Hard Seltzer brand, has revealed a new visual brand identity, including fresh eye-catching designs for its trio of cans.

Founded by Hugo Hodgson and George Blurton in early 2020, Long Shot produce hard seltzers made with British mineral water, a dash of alcohol, and fruit juice pressed and sourced as locally as possible.

The new design sees the range of flavours – Grapefruit, Raspberry & Blackcurrant, and Strawberry & Rhubarb – easily distinguishable from each other thanks to the individual design for each flavour. Moving away from Long Shot’s trademark blue and pink colour scheme, the colourful rebrand features striking imagery, giving a nod to the different fruits used in each can.

Adding a playful and fun spin to the brand’s aesthetic, hues of soft pink, and a sunset picture comprising a mountain range and the sea takes centre stage on the grapefruit can. Taking cues from the Raspberry and Blackcurrant flavour, a hummingbird picture, featuring tones of purple and a hint of green, is decorated across the can. And finally, Strawberry and Rhubarb’s scenic design includes a picture of a lighthouse with bright, bold red colours softened by white, green and blue.

Drinkers will also notice a change in direction for Long Shot’s branding, opting for less font at the front, and more of a story about their award-winning hard seltzers at the back. The brand have bagged a number of awards in recent months, walking away with the ‘World’s Best Hard Seltzer’ title at the World Premix Awards 2021.

Bubbling with quality and canned for freshness, Long Shot’s range is available in boxes of 12 and 6 and can be purchased via its website, Amazon and Thomas Ridley Foodservice, with every can coming in at 67 calories, or less.

Fully cementing themselves as one of Britain’s pioneering and fast-growing hard seltzer brands, Long Shot’s new redesign is a testament to the brand’s forward thinking ethos, and ushers in an exciting new era for one of the country’s most innovative drinks companies.