European Super League back on the table as European clubs aim to undercut $10 billion English Premier League TV rights deal, says GlobalData

Following the news that the European Super League have appointed a new CEO to revive the format;

Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view:

“Given the fan backlash to the original European Super League, it is hard to imagine any English clubs joining any new proposed League, especially with a permanent membership structure as per the original idea. The only likely way forward is a structure that replaces the Champions League, taking control of it away from UEFA and into the hands of clubs themselves.

“As the entire basis for the ESL was to effectively neuter the financial might of the EPL, it seems nonsensical that the idea will get off the ground without English teams being willing to participate. While Real Madrid is financially stable, it cannot compete with certain state-backed clubs, while Barcelona’s financial problems have been well documented.

“Although Real Madrid, Barcelona and Juventus generate over $824 million in sponsorship revenue annually, this is more than matched by Premier League rivals, and with TV deals worth $10 billion in place, European clubs are trying to mitigate that. While the two Spanish giants and Juventus, Inter and AC Milan may be interested, the likes of PSG, Bayern Munich and Dortmund showed no appetite for the Super League and without the English teams it is unlikely that the Super League would generate the interest or revenues that Florentino Perez wants, and that Barcelona and Juventus desperately need.”