REVEALED: Biggest celebrities in online fitness
It is revealed that the biggest celebrity in the world of virtual fitness is Joe Wicks. It’s estimated that The Body Coach app alone has secured at least £30 million in subscriptions. Combined with his earnings from social media, book deals, sponsorships and more, Wicks is earning a fortune from fitness. With this in mind, Predator Nutrition has investigated some of the top virtual fitness instructors and how much they earn to see just how much they can make from a single post!
The internet has transformed much about modern life, including the way we work out. Online searches for ‘virtual fitness’ are 371% higher than they were five years ago. Overall, the global virtual fitness market is predicted to increase by over 33% between 2020 to 2027.
How much are celebrity virtual fitness apps are worth?
The biggest name in the world of virtual fitness is Joe Wicks. It’s estimated that The Body Coach app alone has secured at least £30 million in subscriptions. Other well-known names on the list include Chris Hemsworth, whose Centr app is estimated to be worth over £6 million in subscriptions and Davina McCall, who is guessed to accumulate £1.8 million in subscriptions from Own Your Own Goals.
It’s also a great source of income for ex-reality TV show stars. Five of our top ten celebrity virtual fitness instructors have a background in reality TV, including Love Island stars Amber Gill, Gabby Allen and Alexandra Cane, and TOWIE’s Mark Wright and Lucy Mecklenburgh.
| Fitness Influencer | Estimated Earnings from App |
| Joe Wicks | £32,800,000 |
| Kayla Itsines | £14,550,000 |
| Chris Hemsworth | £6,440,000 |
| Alexandra Cane | £2,873,000 |
| Gabby Allen | £2,600,000 |
| Davina McCall | £1,800,000 |
| Adriene Mishler | £1,659,000 |
| Lucy Mecklenburgh | £1,352,000 |
| Amber Gill | £1,200,000 |
| Mark Wright | £478,800 |
The biggest social media fitness instructors can earn thousands from a single post
While one social media post is only worth a fraction of what an app can earn through subscriptions, over time these posts add up, raking in millions for the most successful digital instructors. Kayla Itsines is estimated to make the most by posting across her platforms with an estimated £57,039 per posting. This is followed by Joe Wick ate £18.912 and Demi Bagby raking in £7,200.
| Fitness Influencer | Social Media Followers (Instagram, TikTok and YouTube) | Estimated Total Value of Posting to Each Platform |
| Kayla Itsines | 13,414,000 | £ 57,039 |
| Joe Wicks | 6,889,100 | £ 18,912 |
| Demi Bagby | 14,000,000 | £ 7,200 |
| Michael Griffiths | 1,100,000 | £ 5,000 |
| Gabby Allen | 1,100,000 | £ 4,900 |
| MattDoesFitness | 3,070,000 | £ 4,740 |
| Courtney Black | 909,304 | £ 4,041 |
| James Tindale | 937,000 | £ 4,000 |
| Antonie Lokhorst | 4,300,000 | £ 2,500 |
What is the future of virtual fitness?
During the past year and a half of lockdown, virtual fitness has become a necessity for those looking to stay healthy and in shape while social distancing. Since before the pandemic first began, home workouts have increased 85%, fitness app downloads 55% and online yoga classes 58%. And while interest in virtual fitness in 2021 may have dipped since the pandemic’s peak, overall, it remains 184% higher than it was pre-pandemic.
