Sapience Communications launches dedicated Consumer Practice focusing on beauty and wellness brands

Sapience Communications is delighted to announce the official launch of its Consumer Practice, with a strong focus on the fast-growing beauty and wellness sector. With its headquarters in London, the beauty hub of Europe, and a growing footprint in India and the UAE, Sapience is uniquely positioned to help brands navigate the complex consumer landscapes across these dynamic markets.

The new Practice will be led by Shubhi Grover, Head of Consumer at Sapience, who brings 14 years of rich sector experience in the consumer, beauty, and wellness space, having worked with both global and local brands.

In a saturated and fast-evolving global beauty and wellness industry, standing out is critical. The new Consumer Practice at Sapience is designed to help brands break through the noise, offering a full suite of services including product launches, strategic media placements, creative campaign execution, influencer engagement, and social media management.

“The launch of our consumer vertical marks a pivotal moment for the business,” says Richard Morgan Evans, CEO of Sapience Communications. “Our work with high-profile corporate clients has built our reputation, but the momentum in the consumer arena, particularly in the beauty and wellness segments, is something we’re very excited to be a part of. Shubhi’s leadership and deep understanding of cross-market brand storytelling will be instrumental as we scale our work across India, the UAE, and the UK and she brings with her a decade of experience working with both international and domestic consumer brands.”

“India is a unique and incredibly exciting market for us,” says Grover. “With the consumer economy booming, especially in wellness and beauty, we see a real opportunity to help Indian and UAE-based brands expand into the UK and, equally, support British brands that are eager to tap into the growing appetite for premium and heritage products in India and the UAE. Our mission is to be the bridge for cross-market consumer growth.”

This strategic expansion positions Sapience to deliver targeted, creative, and strategically results-driven campaigns for consumer brands seeking global traction.

According to the British Beauty Council, the UK beauty industry grew by 11% last year alone, contributing over £27.2 billion to the national GDP. Meanwhile, India’s wellness market is expected to reach $26.55 billion by 2029, and the UAE’s beauty and wellness sector is projected to soar from $5.1 billion in 2022 to $12.5 billion by 2030 – all pointing to rich opportunities for brand expansion and innovation.

Sapience’s new Consumer Practice blends editorial storytelling, digital PR expertise, and influencer relations to craft unique brand voices and drive engagement across borders. The agency is committed to building brand trust and loyalty in a sector where consumer relationships are everything.

As the beauty and wellness industry experiences a global resurgence, Sapience Communications is geared up to step into this space with a clear vision: to support brands on their journey to becoming household names, whether in London, Mumbai, or Dubai.