Following the success of their inaugural in-person breakfast event in October 2021, Inkpact, the innovative organisation used by some of the UK’s largest retailers to send genuinely handwritten notes at a mass scale, is excited to announce that February will see the second event in the series, ‘CRM and Loyalty: A deep Dive’.
Jad Rahme – Head of CRM and Loyalty Marketing, Mindful Chef
Chef Noa Mokhnachi – CRM manager, L’Occitane
Kate Bosomworth – Founder of Platform Agency and ex-CMO of M&C Saatchi
Over the last 18 months CRM & Loyalty has seen a huge increase in investment as businesses affirm the importance of customer retention. Throughout the pandemic, founders, CEOs and Marketing teams saw huge value in the return CRM brings to their business.
That one-to-one, direct communication with customers is now considered a vital part of the customer journey and as Inkpact like to say, “part of the Human Experience.”
The first CRM & Loyalty panel saw BrewDog, Sweaty Betty and John Lewis discuss current and future trends, as well as share their own stories, tips and tricks and in all cases, challenges. With the likes of Chanel, Farfetch, Mont Blanc, Boden, Space NK and many more in the audience, the Q&A and mingle saw some of the best in the industry coming together and asking the right questions.
This February we look at CRM & Loyalty in a whole new light bringing Slow Marketing to life.
Slow Marketing: A more thoughtful and engaging way of marketing. The panel will share CRM & Loyalty secrets as to how they or the brands they work with nurture relationships with their customers that last well beyond their campaigns. They will deep dive into the challenges they face and the tactics they use. Throughout the discussion the concept of Slow Marketing will be brought to life by Charlotte and the panel.
The future of a slower, more thoughtful, engaging, impactful and scalable way of marketing will be discussed and how the antiquated concept of mass, fast and digital simply does not cut through anymore.
Through stories and real life experiences the panel will unpack whether Slow Marketing really is the way forward, whilst diving into their individual brand strategies and ending with an audience Q&A.
The event is invite only, however with a few spaces left, if you would like to attend then please get in touch with Annie, email@example.com